RESUME
Graphic Design Professional
Bath & Body Works
SENIOR
GRAPHIC DESIGNER
April 2022 - Present
As a part of the marketing conceptual design team, create visual collateral across various channels, ensuring consistency and excellence in design. Strategically aligning store priorities, photography, and corporate objectives to create impactful campaigns that reached millions of customers across the world. Engaging in close collaboration with other departments to define project scope and conduct in-depth research, ensuring that design elements effectively communicate brand messages and priorities.
Freelance
GRAPHIC DESIGNER
August 2017 - Present
Utilize marketing, art, technology, and communications to create visual concepts for domestic and international client base. Meet with clients to define project scope; research concepts for creation of elements for incorporation into designs; select colors, images, and typefaces that best fit brand and desired message; develop imagery to propel stories that support client brand messages; create designs translatable to multiple media formats; examine final designs to ensure against errors prior to printing/publishing. Use photo editing software, layout software, and digital illustration to create designs.
Astra & Co.
GRAPHIC DESIGNER
BRAND MANAGER
COPYWRITER
June 2021 - December 2021
Contributed to development and implementation of branding vision for startup enterprise. Designed and ran direct marketing campaigns to generate new business. Researched industry ecosystem and brainstormed desired messaging. Sketched mockups, built design, and presented/refined work. Managed social media campaigns and performed photo editing and copywriting. Wrote blog posts/articles and ideated Instagram captions. Assisted with product packaging design. Managed project schedules and assigned to relevant staff.
Your Lighting Brand
GRAPHIC DESIGN INTERN
August 2019 - December 2019
Developed branding and marketing materials for residential and industrial lighting companies during 1-semester/16-week internship. Assisted designers throughout various projects, which included editing using Photoshop and document formatting using InDesign. Consulted with assigned mentor to get answers to questions and identify areas for improvement.
